Child Power

Seen the “pay service tax or your child will harass you” ad campaign lately? The concept is very novel at its core.

This puts all defaulting dads in an awkward position. They are goin to be nagged by their children if they pay service tax or not. Children dont know or care what service tax is and why should one pay it etc. All they understand is that if their dads dont pay it, then they r the bad guys. And no caring dad can afford to present that picture to their children. Gotcha! Good work tax guys!

Way out: Erring dads, learn to lie to your children. Eye to Eye.

The CAT Experience

It came, it shook, and it left us bamboozled. The most coveted exam in India, the tough-nut-to-crack, the ticket to the prestigious Indian Institutes of Management and the what not – Common Admission Test or in short, CAT 2006, lived up to its expectations of being unpredictable. The best of strategies needed thorough rework to crack it. In one line I would say that it needed good practice and a very good strategy to kill the CAT this time. The paper was not tough qualitatively (except DI maybe!). Anyway, at the end of it all, I feel amused. Quite amused actually!

I reached the exam hall full 45 mins before start – at 10:15. Man, I was bored to death till it started. Reading some displays carrying sanskrit shlokas, traffic rules, stuff on moral education etc put by school students on walls of hall was fun indeed. And, then looking at all those faces with ‘just bring it’ look made me chuckle! More than 5 months of preparation for this – they wanted to beat it up badly, baby.

And then it started. I took a hurried look at the paper, made a few quick decisions like a top manager and jumped onto DI 2 marks questions. Got first 4 questions and started feeling ‘it’. Then wasted approx. 20 mins on 8 questions which did not yield any answer. Dented, I looked further and solved 4 more. So, I was done with DI in about 45 mins. Could have done some 1 markers if I had not wasted time in those 8 questions. Anyway, I was happy with the start.

Then I picked up Quant. This is where I started to loose. Now, the time was running faster than my watch. I was trying hard to solve them, but they didn budge. I realized I hadnt practiced much. There were so many which I felt I should have got, but I didn. Anyway, fast forward 40 mins and came Verbal Ability. I realised it did not have many passages for reading comprehension and the questions were a touch tougher than usual. Till this time the ‘it’ feeling had transformed into ‘i dont care’ thing. Probably, thats why verbal went smoothly (not good though).

And alas it ended.

Ok. So, why am I amused at my debacle? Well, as I am writing this, I am feeling a very strange feeling inside me – utter respect for CAT and the urge to tame it just for the heck of it. CAT is a very unusual test. It takes a lot out of you and one really needs to be on top of their game to counter its challenges and unpredictability. Frankly, I am impressed with the shock that it can give you. Probably, I am starting to enjoy the challenge. Maybe I will become obsessed with the idea of taming it. Just maybe.

Endnote for everyone who read till here – I ran into CAT without any serious preparations. I am not even highly inclined to do MBA at this stage and the _rest_ is another story altogether. As I perceive it, to crack CAT, one needs to be a master strategist. You dont write CAT, You play mindgames with it.

Crazy Delhi Traffic

I just love my car’s brakes and also that of the car behind me, for they saved me at least twice today, if not more.

Man, Delhi traffic is soon (I mean very soon) getting dangerous. Jams, bad roads etc dont look like a big pain to me now, for they just slow you down. My biggest concern is the sudden halts in which you need to come from 60+ to 0 in less than 2 seconds. And also expect the guy behind you to do the same. Or else, what starts is a New York style chain smashing, one-by-one. Front and rear gets badly damaged. And you sit inside feeling concussions. I have been thru one and hence, I know how it is. Wasnt physically challenging, but it burnt a hole in my pocket!

The reasons for this could be many – bad lighting on roads and hence ppl spot a hurdle (like a big stone which fell off from the road partition) right when they are about to run it over OR a mad frustrated rickshaw puller coming into your lane without bothering to look at you OR (this is the funniest one) the guy ahead of you sees a road mantainence vehicle in his lane and keeps on moving at 80 until he is really close to it and thats when he realizes that the vehicle is actually not moving! screeeeeeech! booooom!

I am betting on Delhi Metro to make driving in Delhi a pleasure that once it was. Till then, God, keep me safe!

MindCanvas Released into Beta

MindCanvas

Guys! This is news!

We at Uzanto have rolled out MindCanvas. MindCanvas is an online research tool for anybody and everybody looking to get information architecture design, product design, brand positioning etc. research done in awesomely quick time with awesome results. With clever implementation of Game-like Elicitation Methods (GEM), it digs deep into your customer’s mind, thereby gaining otherwise impossible insights of how and what they think about your product/website. The whole survey taking experience is based on classical concepts of Rich Internet Applications (RIAs) and is written in Flash, thereby creating a compelling, engaging and satisfying user experience. And the cherry on the cake – it analyzes all the data collected using proven statistical methods and generates visually appealing and interactive ‘deliverables to go’ which you or your designers can use to play with the data. All this with rapid turnaround time. I mean it.

Read more about MindCanvas at Rashmi’s blog – she describes the vision behind GEM.

Jon also has written comprehensively about the vision behind MindCanvas and it being a RIA here.

Get a complete picture here.

Ask me if you don’t understand anything – spent over an year on this now! : D

Insanity.

Why do most of the installers, when showing the “Software License Agreement” screen, show the “NOT accepting” option as default? I just don’t see a purpose in doing that. It does not, in any way, force me to read the blah blah crap. And it just increases number of clicks required by 1. Some wise guy please make me understand this!

P.S.: Yes, this is pure outrage.

Relative Velocity

Question: A jet black Skoda Octavia Rider just zooms past you. What is its velocity?

Answer: Start your car. Bring it to motion and follow the Skoda Octavia Rider. Now, give your acclerator full thrust. Acclerate and acclerate. If the distance between your car and the Skoda Octavia Rider stops increasing then read ahead. Else, stop your car and stop wasting fuel.

Just at the point when the distance between your car and the Skoda Octavia Rider becomes constant, note down your car’s speed. Call it X kmph. By the principles of relative velocity, we can say that the velocity of the Skoda Octavia Rider is X kmph in the direction in which your car is moving.